Cartoons have progressed at a rapid pace. If you look at how cartoons were a hundred years ago and compare them to how they are now then you will see the monumental difference. However, what is also remarkable is how cartoons have branched into an array of mass media forms. The development of cartoons has extended much further than the fantastic graphic innovations and sound progressions we have witnessed on our screen. Nowadays, cartoons are central to the method of cross-marketing, meaning that this is a concept your children may understand better than you. Thus, to ensure that this is not the case, you better read on...
Marketing methods of extreme importance nowadays
Before delving into the particulars of cross-marketing it is important to recognize that marketing itself has taken on enhanced importance over the past three years. Since the recession kicked in businesses have had to find unique ways to promote themselves and branch out in order to survive and make a profit. Cross marketing is a solution that has worked for many people during this tough time and is likely to grow and grow as the years go on.
What is cross marketing specifically?
So, whilst the importance of marketing has been established, you must be aware of what cross marketing is specifically. Cross marketing revolves around using different platforms, different media mediums and different avenues of promotion in order to reap the most rewards possible. Branching out like this receives mass rewards because it gives business the capacity to reap profits through different avenues. Not only is this a benefit because it means that profit can be increased but it also lessens risk as well. The reason for this is because if one method of marketing fails then it is not as bad as it would be because there are many other forms of marketing that are still bringing in the positive outcomes. However, if you were to market via a mere one or two forms then this failure would leave you in a very sticky situation.
How do cartoons use cross marketing?
As mentioned earlier, cross marketing is heavily ingrained in cartoons and therefore your children may be much more likely to understand the concept better in comparison to you. Cartoons use cross marketing extensively nowadays. Cartoons have become very much more about the brand as a whole rather than simply the cartoon show. Nowadays popular cartoons will have the likes of cartoon games, products, films, books, food products, advertisements, magazines, newsletters, email campaigns, and so on and so forth, based around the show. This is what truly drives cartoons forward in the modern day.
You may find that some people even prefer the cartoon games to the cartoon shows themselves for example. As mentioned in the definition section, this is what allows the maximization of revenue whilst also reducing the risk of anything going wrong. If all avenues mentioned were to succeed however the cartoon books were not doing very well then it would not be as big of a deal if the cartoon only had shows and books and nothing else.
Hopefully through reading this article you will have learnt a bit more about how cartoons utilize cross marketing methods. This has proved to be very successful for most and is likely to be a strategy we see implemented throughout a vast selection of companies in the modern day.
Author bio –
Celina is a freelance journalist. She used Cartoon Network shows and cartoon games in order to gain information for this article.